Corporate culture is the strategic foundation of an organisation determined by the combination of core values and behaviour. A mission is a statement defining the aims and values of an organisation. It concisely communicates the purpose of the business’s existence to employees, customers and key stakeholders. A vision statement is forward facing setting out the aspirations of an organisation. It sets the direction, states the problems the business seeks to solve, and guides transformational initiatives. And, behaviour is what brings these core values to life!
Values statement defines the core guiding principles of a business. It is a declaration to employees, customers and other stakeholders of a company’s beliefs that influence behaviour and attitudes. Values are enduring. Values are passionate, and their language is emotive. Values Statements are often supported by a Code of Ethics and/or Code of Conduct, which details how they are implemented.
Effective value statements are staff-driven. Involving staff in the process of creating value statements ensures buy-in. The behaviour of leaders is also intrinsic to disseminating and upholding values throughout a business. Team building activities are an excellent way of exploring organisational values, whether defining them for the first time, reviewing them or communicating them to staff.
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