The Uniting Force of Liberty General Insurance's Spectacular Journey!

Published on 26 Feb 2024 by David Fotheringham

Imagine a scene bursting with energy, pulsating with rhythm, and alive with the shared spirit for 2000 insurance agents coming together for a single, electrifying purpose: unity! Liberty Insurance and Am General took a bold step forward, merging their strengths to carve out a new future as Liberty Insurance. And what better way to ignite this momentous announcement than with an explosion of excitement brought to you by BOOM TIME!

Asia Ability created and delivered a unique BOOM TIME TOUR, spanning multiple states across Malaysia, from the bustling streets of Kuala Lumpur to the serene landscapes of Kuantan, the vibrant cities of Johor and Kota Kinabalu, to the charming corners of Kuching. This grand launch provided a shared experience for delegates from every corner of the nation, representing a rich tapestry of backgrounds and cultures.

Liberty General Insurance Boom Time

Partnering with Parlo Tours, we meticulously prepared each venue to consistently deliver the same energy and goal throughout all states by lining the halls with a giant wave of colors with our Boom Whackers— a lightweight, color-coded plastic tubes tuned to musical pitches.

With the stage set, our lead facilitator led the crowd into a wonderous journey, and music filled the ballrooms. Projected onto a colossal screen, color-coded blocks beckoned, guiding delegates to strike their tubes in perfect harmony, creating a symphony of sound that echoed through the halls. With each beat, the tempo quickened, the challenges intensified, and the excitement soared, pushing participants to new heights of exhilaration.

Boom Time in Malaysia


With a thunderous chorus at the end, this infectious activity fills participants with a new sense of camaraderie and excitement for the future.

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